There’s always a moral in every story – oh yes there is.
I know full well that I’m never going to win any literary prizes for the grumblings, mumblings and musings posted on this blog. So, in a tremendously cac handed fashion, I’m going to tell the following tale only to shock and amaze you with a left-field and incredibly tenuous link to the world of efficient lighting at the end!
Look out for it – it’s a subtle one.
So 2020’s man in the USA, serial entrepreneur, founder of his own super successful lighting business and a driving force in our European affair decides it’s time to dump the SUV and take to two wheels. You can’t just talk the green talk – you’ve got to walk the green walk as well.
He’s a big chap is our man, a whirlwind of mid-western activity, hunting, fishing, drinking - the usual. I know what you’re thinking. It’s Orange County Choppers all the way – some sort of hard tail hog, a custom built bruiser that sounds like thunder and looks like trouble.
Nope – although running a motorbike is considerably more planet friendly than your average yank-tank there’s not a motor in sight. He only went and bought himself a bicycle…a BICYLE.
At 2020 we’re all cyclists, some do silly things like riding up mountains on their summer holiday or to Paris for ‘charidy’, others slug their way through the London traffic to get to meetings and jobs around our glass strewn city. [Punctures are a perennial problem.]
I know full well that I’m never going to win any literary prizes for the grumblings, mumblings and musings posted on this blog. So, in a tremendously cac handed fashion, I’m going to tell the following tale only to shock and amaze you with a left-field and incredibly tenuous link to the world of efficient lighting at the end!
Look out for it – it’s a subtle one.
So 2020’s man in the USA, serial entrepreneur, founder of his own super successful lighting business and a driving force in our European affair decides it’s time to dump the SUV and take to two wheels. You can’t just talk the green talk – you’ve got to walk the green walk as well.
He’s a big chap is our man, a whirlwind of mid-western activity, hunting, fishing, drinking - the usual. I know what you’re thinking. It’s Orange County Choppers all the way – some sort of hard tail hog, a custom built bruiser that sounds like thunder and looks like trouble.
Nope – although running a motorbike is considerably more planet friendly than your average yank-tank there’s not a motor in sight. He only went and bought himself a bicycle…a BICYLE.
At 2020 we’re all cyclists, some do silly things like riding up mountains on their summer holiday or to Paris for ‘charidy’, others slug their way through the London traffic to get to meetings and jobs around our glass strewn city. [Punctures are a perennial problem.]
When we heard that the bug had crossed the Atlantic we were mightily pleased….primarily for his wife – those 10 ounce stakes and curly honey fries take their toll over time.
Little did we know how close to tragedy our lycra clad [shudder] colleague was to come. Here’s an excerpt from the email we received early today….
“On Saturday I was riding my bike home and had a car make a left turn in front of me. The car T-boned me and I was taken to the ER, I am ok. Everybody kind of freaked that I walked away from this, but all I can say is thank God I was wearing my helmet".
Little did we know how close to tragedy our lycra clad [shudder] colleague was to come. Here’s an excerpt from the email we received early today….
“On Saturday I was riding my bike home and had a car make a left turn in front of me. The car T-boned me and I was taken to the ER, I am ok. Everybody kind of freaked that I walked away from this, but all I can say is thank God I was wearing my helmet".
Above "is a picture of the car. You can see where my butt and head hit the windshield then I flew up and over the car and landed on the pavement, flat on my back. I don't know why I did not break anything, but I do know the helmet saved me from serious injury as it is broken down the middle. Bottom line---WHERE A HELMET!”
Of course we’re all really glad that he made it through this terrifying and potentially fatal encounter. Although we do have suspicions that he staged the whole deal to get out of the two wheel horror show he’d inadvertently bought into…the sweat, the tears, the inappropriately tight clothing, the risk of being chased down by a grizzly while off-roading through the woods etc. etc.
But his ‘Charlie says’ message at the end is worth considering.
Are you ready for this – here it comes….
It’s all about protecting yourself from significant dangers you see. Sure you may never be unfortunate enough to encounter a station wagon on your push bike but you’d be a numbskull and have a numb skull if you didn’t wear your helmet.
Many businesses are ignoring clear and present dangers right now and I’m not talking about catastrophic tidal waves born of human induced climate turmoil…I’m talking about the dangers of democratic governments in a whirl of global warming driven legislative action.
I don’t have a bunker below my house stocked with food for the family and guns a plenty. I don’t wear camouflage and develop conspiracy theories for kicks but I do know that global governments are coming to get your business and mine armed with big environmental tax bats and climate penalty chains.
Your helmet ladies and gentleman, in this particular analogy anyway, is to act now to decrease your environmental impact and the associated liabilities.
Those that work hard to improve the efficiency of their heating, cooling and lighting systems, those that look to minimise the waste that their companies generate and dispose of it responsibly, those that ‘do’ rather than ‘wait’ will be the winners.
So if you want to avoid paying through the nose to bring your company in line with the inevitable energy and waste legislation being drafted in every town hall and government building in the globe the time is now.
Not only will you save loads of cash to invest in new stuff for your shiny 21 speed business, like our man in the mid west you’ll breeze straight out of the ER after your encounter with the legislative hummer whilst others are bumped upstairs for a period of intensive care.
[Gets hat and slinks off slightly ashamed – what was I thinking whilst writing that! ]